Who is Callahan & Associates, and how do they rank the value of financial institutions across the U.S.?
Callahan & Associates is a Washington, DC-based research and consulting firm specializing in the credit union industry. Among other resources, they publish a quarterly Return of the Member Report to rank all U.S. financial institutions by their effectiveness in returning value to consumers. The report analyzes performance in three core areas:
- Return to Savers: How well the financial institution provides competitive rates on savings accounts and deposits.
- Return to Borrowers: How competitively the financial institution offers loan products, including rates and variety.
- Member Service Usage: How actively members utilize the financial institution’s products and services.
The ROM report assigns a numerical score, allowing for easy comparison with other financial institutions and tracking of performance over time.