What is Veridian's history?
In 1934, John Deere Employees Credit Union was founded in Waterloo, Iowa by a handful of John Deere employees who saw a need to offer their fellow coworkers an alternative to commercial banks and other for-profit financial institutions.
Our field of membership was extended to those living or working in the neighboring town of Cedar Falls in 1986. This prompted a small change in our name, and we became John Deere Community Credit Union (JDCCU®).
JDCCU always operated independently of Deere & Company. In 2004, Deere asked us to discontinue the use of "John Deere" in our name to avoid trademark confusion. This brought about our name change in 2006 to Veridian Credit Union. "Veridian" comes from the words "verdant," meaning green and growing, and "veritas," or truth.
Today, Veridian Credit Union is still a not-for-profit financial cooperative owned by our members. Nationally recognized among the top credit unions in the U.S. for returning value, Veridian offers a full range of business and consumer financial services with branches across Iowa, eastern Nebraska and the Twin Cities metro area.
A video detailing Veridian's history was created in 2024 in celebration of the credit union's 90th anniversary.
Related Articles