Social Media Strategist

Posted about 11 days ago Apply by May 10, 2024
Ankeny
Waterloo or Cedar Falls
Full-Time
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Summary

The Social Media Strategist creates strategy and generates content to highlight our products, services, financial education opportunities, community partnerships, and other organizational initiatives across various social media platforms. This position also monitors Veridian's brand in the digital space and is the champion for social media best practices.

Essential Functions

  • Create excellent service experiences that promote the Veridian brand.
  • Formulate tactics to foster increased social medial engagement and amplify audience interaction across digital platforms.
  • Plan, lead, execute, and monitor paid and organic digital/social media campaigns and educational presentations across digital networks/technologies to support organizational promotions and efforts.
  • Responsible for photo/video imagery and editing to aid in the engagement of Veridian campaigns.
  • Oversee a social media content schedule across multiple platforms, organizing and arranging posts ahead of time.
  • Generate, oversee, and distribute original and high quality content across diverse social media platforms, ensuring alignment with the Veridian brand. 
  • Track and analyze performance indicators (KPIs) on social media platforms, including brand mentions, audience expansion, engagement rates, reach, and more. Utilize these metrics to refine strategies and enhance performance further.
  • Monitor Veridian's brand in the digital space and respond to users across social media platforms to maintain a positive brand image.
  • Set and champion standards for social media best practices.
  • Stay informed about new and emerging trends in social media to ensure our online presence remains current and engaging. 
  • Collaborate with Marketing, Web Development and other resources regularly to produce graphic layouts, images and multimedia for digital media and to ensure consistency amongst advertising media.
  • Manage location listings on search engines to ensure accuracy.
  • Contribute positively to team effort by consistently achieving established goals and expectations.
  • Participate in credit union events to capture the essence of Veridian's culture and values, to utilize for potential marketing and informative content on social media platforms.

Key Attributes

  • Oral and written communication skills.
  • Member service focus.
  • Attention to detail and accuracy.
  • Positive attitude that supports a team environment.
  • Dependable and punctual; flexible during peak times.
  • High level of confidentiality.
  • Organizational skills.
  • Self-motivated; ability to work without close supervision.
  • Problem solving; analysis.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
  • Occasionally lift and/or move items over 10 pounds.
  • Remain sedentary (seated) for extended periods of time.

Working Conditions

This job operates in a professional office environment and routinely uses standard office equipment.

Travel

Limited travel expected.

Required Education And Experience

  • Bachelor's Degree in Communications, Marketing, Public Relations or related field or equivalent combination of education, certifications, and experience working in social media platforms of 8+ years. 

Preferred Education And Experience

  • Professional marketing experience enhancing a company's brand in social spaces.
  • Professional experience managing social media platforms such as Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn, Yelp and Google Reviews.
  • Experience with monitoring social media platforms. 
  • Experience managing projects and working with deadlines.
  • Proficiency in Microsoft Word and Excel.
  • Experience with Adobe Creative Suite. 

Other Duties

Veridian Credit Union is a PCI compliant financial institution to ensure the security of member information. As such, all employees are expected to ensure security measures are in place and adhered to regarding PCI and other highly secure data compliance requirements.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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