Waterloo, Iowa: Veridian Credit Union was recognized as the first designated Blue Zones worksite in Waterloo. On September 26, a ribbon cutting event was held at Veridian's Ansborough branch to celebrate this honor.

The Blue Zones Project is based on Blue Zones principles developed by the project founder Dan Buettner. This project is the centerpiece of the Healthiest State Initiative to make Iowa the healthiest state by 2016 as measured by the Gallup-Healthways Well-Being Index®. Blue Zones employs evidence-based ways to help people live longer, better lives by taking a systematic, environmental approach to well-being.

This project came to Waterloo in May when demonstration sites were selected throughout the state. To be certified as a Blue Zones worksite, a business needs to have 25 percent of their employees enroll in the project and pledge at least one action. Veridian employees across Iowa were motivated to participate in the Blue Zones Project. Over 94 percent pledged actions and they have completed a total of more than 1,200 actions.

"Veridian is honored to be the first Blue Zones certified worksite in our community," said Jean Trainor, Veridian's President/CEO. "Blue Zones provides great resources to help our employees live healthier lives.".

About Veridian Credit Union
Veridian Credit Union, founded in 1934 in Waterloo, Iowa, is a not-for-profit financial cooperative owned by its members. The credit union offers a full range of consumer financial services and employs more than 500 Iowans throughout 26 branches, including 13 in the Cedar Valley. For more information, visit www.veridiancu.org or call (800) 235-3228.

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Ribbon cutting ceremony – A ribbon cutting ceremony was held to honor Veridian as the first Waterloo company to be designated as a Blue Zones worksite.

For Immediate Release
September 28, 2012